Trends & Prospective

This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.

This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.

Environmental, social, and governance (ESG) issues take the front seat among corporations in MENA.

Most people across 25 countries now agree it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.

Unlocking consumer insights requires the right mix of data sourcing, data science, and data experts.

Revisit our recorded webinar to hear new research exploring current and potentially future shared mobility trends.

Today's consumers move faster than ever. As outlined by Forrester, "organisations don't just need to keep pace with their consumers, they need to stay ahead of them".

Consumers in a changing world – our yearly trends analysis from Russia.

Only 1 in 8 CX professionals across the globe describe their own organisation as a leader in terms of CX maturity, but even those CX leaders have room for improvement.