Trust in institutions

Ipsos Global Trustworthiness Index 2026
Trust Survey

Ipsos Global Trustworthiness Index 2026

In the seventh edition of the Ipsos Global Trustworthiness Index, AI chatbots, tech entrepreneurs and personal trainers are added to the Index.
Ipsos | Global Advisor | Global Trustworthiness Index 2022
Global Advisor Survey

Doctors and scientists are seen as the world’s most trustworthy professions

The 2022 Ipsos Global Trustworthiness Index reveals that doctors and scientists are considered the world’s most trustworthy professions. The Index has tracked trust in many professions since 2018.
Trust in institutions | Focus group | Ipsos
Market Research Publication

Trust in research

Fostering trust, advocacy and motivation among research participants.
One year with COVid-19: How institutions fared
Covid-19 Survey

Covid-19 one year on: Global public loses confidence in institutions

Tracking survey data shows who gained and lost with the public over the past year.
The business of trust | Ipsos
Reputation Publication

The business of trust

Is trust in companies at an all-time low?
link between trust, reputation and benefit of the doubt | Ipsos
Reputation Publication

The link between trust, reputation and benefit of the doubt

Building trust builds reputation. A good reputation builds benefit of the doubt, and ensures your voice is heard in a crisis.
How reputation and trust affect purchase decisions and marketing efficiency | Ipsos
Reputation Publication

How reputation and trust affect purchase decisions and marketing efficiency

How does reputation influence purchase decisions?
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