KEYS - 2020, the year in review [Webinar recording]

Keys - an Ipsos webinar

This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.

Our focus is on bringing together new perspectives, based on real-life experiences and insights grounded in research.

For our final session of 2020, we will be pausing to reflect on a year which will always be defined by the pandemic. What lessons can we start to draw - and what questions should we be asking ourselves during the first months of 2021?

On the agenda:

  • Lives Disrupted: Going into 2020, 75% of us were expecting this year to be better than 2019. We’ll be exploring what the latest research tells us about the current public mood
  • Changing Contexts: A change in context leads to a change in consumer decision-making, so do we need to review some of our foundational research assumptions? We present new Ipsos research
  • Spotlight on China: This month’s special feature sees us taking a look at how the economy, brands and consumers are responding to the turbulent events of the last year
  • Defining Moment? As the story of the coronavirus vaccines picks up pace, we’ll be reviewing the progress so far and asking ourselves what to expect next

Download the presentation

Keys webinar series

Speakers :

  • Jennifer Hubber | Ipsos

    Jennifer Hubber, Chief Client Officer, Head of Ipsos Global Client Organisation

  • Simon Atkinson | Ipsos

    Simon Atkinson, Chief Knowledge Officer, Ipsos Knowledge Centre

  • Jim Needell, Country Chief Client Officer, Ipsos in UK

  • Claudia Meillat, Global Head of Analytics, Brand Health Tracking, Ipsos

  • Kelly Yin, Service Line Leader Qualitative, Ipsos in China

  • Jackie Ilacqua | Ipsos

    Jackie Ilacqua, President, Syndicated Services, Healthcare, Ipsos