Understanding the Coronavirus Crisis #8 [Webinar recording]

The coronavirus crisis has now entered a new phase, with the lifting of lockdown restrictions in many parts of the world and everyday activities starting to resume.

But this current situation is of course far from “business as usual”. To help us during the uncertain period ahead, Ipsos continues to bring together new perspectives, based on real-life experiences and insights grounded in research.

This latest webinar is part of our ongoing programme to help our clients better understand the dynamics of the current situation.

Our session on July 8th featured:

• Ipsos Essentials: the latest analysis on emerging consumer behaviours around the world and the likely implications for brands
• Covid Watch: our digital ethnography project has followed households’ personal journeys through the pandemic. We share the human stories that show how our lives are changing
• The Forces of Customer Experience: we explore how relationships between brands and consumers are being re-drawn and re-designed to meet changing expectations
• Creativity is Back: we take a look at the messages that have been cutting through with consumers, and reflect on the enduring features of distinctive brand communications

Download the presentation and watch the recording: