Technological developments are increasingly rapid, presenting a host of opportunities and risks for businesses. Today’s consumers are more connected than ever before, and this makes online platforms and new devices ideal meeting points for brands and their audiences. Ipsos' Tech Tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology, allowing brands to identify valuable consumer focused opportunities.
Using a modular approach, the survey covers internet penetration and the expanding methods of access, smartphone ownership, social networking, latest generation games console ownership and the usage of both official and unofficial digital services for music, movies, TV, and games. Our latest release shows that consumers use the Internet for a wide range of activities, most commonly emails and information on personal interests.
This report includes a deep dive into the most popular social media services, internet usage and the connected home. Read this quarters social media deep dive article here.
Ipsos iris: An online publisher pack
From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos MORI has produced an Online Publisher framework Pack.