Intentions to trade and/or invest in the UK – as with other countries - are strongly associated with awareness of opportunities, which in turn are associated with recognition of the GREAT campaign (amongst other factors).
Around one in five (18 per cent) businesses planned to trade and/or invest with the UK within the next three years.
Those who stated a higher likelihood to trade with the UK were also more likely to note a stronger likelihood to trade with other international markets (such as Germany or the USA), underlining the potential opportunities available and the importance of establishing competitive advantage wherever possible.
High quality products and services (cited as very important by 78 per cent of respondents) and competitive pricing (76 per cent) were cited as key factors when deciding where to trade.
Potential to make high returns (cited as very important by 70 per cent of respondents), a high-quality infrastructure (61 per cent) and an open and welcoming environment (60 per cent) were cited as key factors when deciding where to invest.
- Ipsos MORI interviewed 2005 international business across eight priority markets: France, Germany, United States of America (USA), Japan, China, Hong Kong (HK), India and United Arab Emirates (UAE) between 2 May and 9 August 2018.
- Interviews were conducted over the phone with senior decision makers who were best qualified to talk about their organisation’s international purchasing/investing decisions and plans. All participating businesses were either already trading or investing internationally, or were considering doing so.
- Data are weighted using profile of international traders and investors within each market.
- Results are based upon all completed interviews unless otherwise stated. Answers with a base size lower than 100 should be treated with caution. Where figures do not add up to 100%, this is the result of computer rounding or multiple responses.
- An asterisk indicates a score less than 0.5%, but greater than zero.
‘Mind the Gender Gap’ - Women and Money
Britain’s Financial Services sector is one of the strongest and most sophisticated in the world, but with this heritage comes a legacy sometimes at odds with consumer needs. This short film explores these issues through expert interviews and stories from across the country.