In the latest quarterly update of the Ipsos MORI Tech Tracker 7 out of 10 Britons use their Smartphone to access the Internet. Android and iPhone ownership is on par this quarter and the top three activities on a smartphone remain reading e-mails, visiting social networks and browsing the internet.
A quarter of the GB population now own an Internet TV, the same amount that currently owns a iPad. Tablet ownership continues to be just under 50% with an equal split of iPad and non-iPad ownership in GB households.
At Ipsos Connect, we have been tracking Media, Content and Technology trends since 2006, providing robust and in-depth insight into tech ownership, internet access, content consumption and the connected home. Each quarter we share our findings with our clients and are delighted to invite you to view or download our report and interactive brochure.
Our most recent wave of fieldwork was conducted, using our face-to-face omnibus. We talked to a representative sample of circa 1,000 consumers from across Great Britain, including: (Circa)
- 100 tablet owners
- 450 smartphone owners
- 400 social networkers
- 400 gamers, including 250 Wii owners; 100 PS3 owners and 150 Xbox 360 owners
Ipsos iris: An online publisher pack
From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos MORI has produced an Online Publisher framework Pack.
Essential Digital Skills UK - 2020
Lloyds Bank UK commissioned Ipsos MORI to research the ‘essential digital skills’ of the UK population, 15+, which forms part of their ‘UK Consumer Digital Index 2020', the UK’s largest study of transactional, behavioural and attitudinal research including the Essential Digital Skills measure.