See also : Voting by newspaper readership 2010, How Britain Voted in 1992, How Britain Voted in 1997, How Britain Voted in 2001, How Britain Voted in 2005, How Britain Voted 1974-2010 (overview), Voting by housing tenure 1983-2010, Voting by newspaper readership 1992-2010, Ipsos MORI polls during the 2010 election
How Britain Voted in 2010
The table below shows Ipsos MORI's final estimates of how the votes at the general election broke down by gender, by age, by social class and by housing tenure. This is based on a detailed analysis of all the voting intention surveys we conducted during the campaign, a total of more than 10,000 interviews, aggregated to achieve a robust sample size, and weighted at regional level to the final election result and turnout as well as to the population profile. (These figures supersede the interim estimates that were published in the Observer on 9 May.)
|Voting||Change since 2005|
|Con||Lab||LD||Oth||Con lead over Lab||Turn- out||Con||Lab||LD||Turn- out||Con- Lab swing|
|%||%||%||%||± %||± %||± %||± %||± %||%|
|Men by Age|
|Women by Age|
|Men by Class|
|Women by Class|
Base: 10,211 GB adults aged 18+ (of which 5,927 were "absolutely certain to vote" or said they had already voted), interviewed 19 March-5 May 2010.
Source: Ipsos MORI
Download the detailed computer tabulations (pdf format - right click and 'save link as...')
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