Over half of Canadian SMBs we spoke to agree their business is stronger today because of Instagram, but why is the platform proving such a fundamental tool for SMB success?
To understand their popularity, Instagram commissioned Ipsos to conduct research into the ways SMBs are using the platform to reach and engage with customers. The study combined insights from SMBs using Instagram for business purposes, with the views of Instagrammers age 13+.
The report highlights five ways in which Instagram has become a key tool for many SMBs:
- Helping young entrepreneurs
- Inspiring female entrepreneurs
- The success of Instagram-first businesses Creating stronger relationships
- Building deeper relationships with customers
- Inspiring Instagrammers to explore
Ipsos iris: An online publisher pack
From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos MORI has produced an Online Publisher framework Pack.
Essential Digital Skills UK - 2020
Lloyds Bank UK commissioned Ipsos MORI to research the ‘essential digital skills’ of the UK population, 15+, which forms part of their ‘UK Consumer Digital Index 2020', the UK’s largest study of transactional, behavioural and attitudinal research including the Essential Digital Skills measure.