Ipsos Views: The evolution of shopper behaviour

Shopper behaviour is evolving: Stuart Wood reveals the the 5 key factors behind this in our latest Ipsos Views thoughtpiece.

Ipsos Views: The evolution of shopper behaviour

The author(s)

  • Stuart Wood Ipsos Marketing, UK
Get in touch

Shopper behaviour is evolving.

The five key factors behind this are:

  1. Increasing complexity of choice is promoting shortcuts in decision making
  2. Pre-store preferences are shaping purchases
  3. The digital revolution is reinventing shopper behaviour
  4. New disruptive e-commerce models are evolving everyday
  5. Omnichannel is bringing together the physical and digital worlds

All of these factors make the path to purchase more complex to understand given the multitude of touchpoints that brands can use, new channels and increasing choice. Ipsos can help you to navigate this evolving landscape and better understand shopper behaviour and motivations.

 

The author(s)

  • Stuart Wood Ipsos Marketing, UK

More insights about Retail