The world is changing. There is a digital revolution in all areas of our lives. We shop online, bank online, and increasingly access public services (car tax, passports, driving licences) online. There is also a data revolution with vast amounts of information collected about us all the time. Data is valuable, it is the new “oil”, and this applies to the world of market research too.
For those studies where it is deemed to be impractical to simply replace face-to-face interviewing with any other single methodology how can we best support face-to-face interviewing to maintain quality and counteract falling levels of response? We believe that one option is to carefully consider whether a mixed mode data collection approach would offer a better overall outcome. In our latest whitepaper, we explore push to web methodologies and how these can be embraced to maintain high quality and comprehensive results to supplement face-to-face surveys.
Ipsos iris: An online publisher pack
From January 2021, Ipsos iris will be the official source for online audience measurement and ad campaign verification in the UK endorsed by UKOM. To help online publishers understand any compliance requirements associated with the tagging element of this important research study, Ipsos MORI has produced an Online Publisher framework Pack.
Essential Digital Skills UK - 2020
Lloyds Bank UK commissioned Ipsos MORI to research the ‘essential digital skills’ of the UK population, 15+, which forms part of their ‘UK Consumer Digital Index 2020', the UK’s largest study of transactional, behavioural and attitudinal research including the Essential Digital Skills measure.