In this digital age, it is unsurprising that the proportion of people accessing the internet on their smartphone is growing. Accordingly, we have seen the smartphone become the most popular device for completing online surveys in recent years. Ipsos MORI strives to remain ahead of the curve of the constantly changing demands of online survey methodology and share our knowledge.
Our mobile-first best practice guide is based on both our own practical experience and methodological literature. It is a ‘how to do it’ guide for those who wish to future-proof their online surveys and keep respondents at the heart of survey design.