We have a team of video gaming experts who draw upon our deep knowledge of trends within the video game market and create custom research to get closer to audiences, understand them and build recommendations to support decision making.
We believe that connecting with female audiences (as video game players, purchasers and creators) is essential to the continued progress of the video game industry. Through carefully planned research and the expertise of our team, we can build a valuable understanding of needs, perceptions and barriers to overcome. Ultimately, we aim to support better representation, equality of experience and enhanced participation of women within video gaming.
Essential Digital Skills UK 2021
For the third year, Lloyds Bank commissioned Ipsos MORI to research the ‘Essential Digital Skills’ of the UK adult population and has launched the results from the first wave of research since the start of the COVID-19 pandemic. This research is conducted on behalf of the Department for Education and follows the launch of the Consumer Digital Index earlier in the year, which measures the digital and financial lives of the UK population.
Understanding child safety and video gaming with GameTrack
Ipsos MORI has undertaken research on behalf of the Interactive Software Federation of Europe (ISFE) to explore how children aged up to 15 years old are using communication features when playing videogames and how parents are controlling and monitoring this online interaction to help safeguard their children.