Women Played. Women Paid. Women Made

In 2020, women played an influential part in the success of the video game industry. We explore how women contributed as video game players, purchasers and creators, and how the video game industry itself can better represent them.

The author(s)

  • Abbie Hutchings Media Development, UK
  • Jess Davies Media Development, UK
  • Eduardo Mena Media Development, UK
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We have a team of video gaming experts who draw upon our deep knowledge of trends within the video game market and create custom research to get closer to audiences, understand them and build recommendations to support decision making.

We believe that connecting with female audiences (as video game players, purchasers and creators) is essential to the continued progress of the video game industry. Through carefully planned research and the expertise of our team, we can build a valuable understanding of needs, perceptions and barriers to overcome. Ultimately, we aim to support better representation, equality of experience and enhanced participation of women within video gaming.

The author(s)

  • Abbie Hutchings Media Development, UK
  • Jess Davies Media Development, UK
  • Eduardo Mena Media Development, UK

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