We have a team of video gaming experts who draw upon our deep knowledge of trends within the video game market and create custom research to get closer to audiences, understand them and build recommendations to support decision making.
We believe that connecting with female audiences (as video game players, purchasers and creators) is essential to the continued progress of the video game industry. Through carefully planned research and the expertise of our team, we can build a valuable understanding of needs, perceptions and barriers to overcome. Ultimately, we aim to support better representation, equality of experience and enhanced participation of women within video gaming.
Language Matters: Good practice for representing diverse identities
In this piece we provide a deep dive into good practice for the language used when referring to groups of people and outline some important principles to consider when it comes to speaking about and representing diverse communities.