It’s Black Friday – but brand choice follows the same old rules

However, now being a proud owner of a new OLED TV and being heavily pushed by my kids to start opening the package I thought again about how my recent buying decision came about. And guess what – I became aware that I perfectly followed the philosophy underlying the Ipsos’ Brand Value Creator equity measurement system.

So far, the Hupps spend a significant amount of time in front of a 46 inches Philips Ambilight TV. We were all quite happy with the quality of the TV, the picture was absolutely fine. But what really made us love the TV and therefore also the brand was ist Ambilight system. An Ambilight TV has light strips on the Right and left that shine in the same colours as the content on TV. And it adapts dynamically. This made it really a great experience and Philips our most desired TV brand.

However, some months ago the family had the feeling that it is now the time to replace our TV by a new and bigger one. But before you are investing a small fortune in a new TV you really start thinking about the choices you have – even if you are very satisfied with your current brand. Of course, I checked the offering of the big retailers close to my home and afterwards moved on with an online search to learn more about the products that are within the budget envisaged (or slightly above).