Media Measurement

Understanding the coronavirus crisis | COVID-19 | Ipsos | Signals
Coronavirus Veröffentlichung

Signals #6: Understanding the Coronavirus Crisis

Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.
Effektive Multi-Touchpoint Kampagnen
Multichannel Veröffentlichung

Make your brand rock

Five tips to rock your communications using multi-touchpoint campaigns. It has never been tougher for brands to touch and move people. We all experience it. Globalisation has resulted in multiplying brands. With digitisation, more content is developed for more channels. New channels open every day - outdoors, in our pockets, even on our fridges - through smartphones, connected screens and the Internet of Things.
Launch von Ipsos Connect Werbe- und Medienforschung
Werbung Umfrage

Ipsos launcht Ipsos Connect, die neue Spezialisierung für Markenkommunikation, Werbung und Medienforschung

Ipsos verkündet den Launch der neuen Spezialisierung Ipsos Connect. Ipsos Connect ist der globale Forschungsbereich, der sich mit den Themenschwerpunkten Markenkommunikation, Werbung und Medien befasst und der untersucht wie Medien, Marken und Konsumenten durch überzeugende Inhalte, großartige Kommunikation und die Wahl der effizientesten Kanäle verbunden werden können. Der neu gegründete Bereich beinhaltet weiterhin die starken Marken und effizienten Tools von Ipsos ASI und Ipsos MediaCT.
ATTENTION GENERATION NEXT!
Media Measurement Veröffentlichung

ATTENTION GENERATION NEXT! BEATING THE ATTENTION DEFICIT FOR YOUNG AUDIENCES

WHEN WE THINK ABOUT WHAT IT’S LIKE TO BE YOUNG, WE NATURALLY THINK BACK TO OUR OWN CHILDHOOD; PLAYING IN THE STREET, DISCOVERING MUSIC ON THE RADIO, ONLY HAVING FIVE TV CHANNELS TO CHOOSE FROM WITH ONLY THREE CARRYING ADVERTISING.