Path to Purchase

Ipsos Update - April 2018
Path to Purchase Veröffentlichung

Ipsos Update - April 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
Ipsos Update November 2017
Künstliche Intelligenz Veröffentlichung

Ipsos Update - November 2017

Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
Are You Leveraging Your Path to Purchase as a Path to Growth?
Path to Purchase Veröffentlichung

Are You Leveraging Your Path to Purchase as a Path to Growth?

Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
Path to Purchase Ereignis

ECR Tag 2017

Der ECR Tag findet am 20. und 21. September 2017 in München statt. Unter dem Motto "Kooperation - Gemeinsam den digitalen Wandel gestalten" fokussiert der ECR Tag die Herausforderungen, vor denen die Konsumgüterbranche im Zeitalter der Digitalisierung steht.
Path to Purchase
Path to Purchase Veröffentlichung

Path to Purchase

Wir helfen Ihnen, die Customer Journey Ihrer Kunden zu verstehen, um die Touchpoint-Strategie Ihrer Marke zu optimieren: Welche Kanäle, für welche Funktion, und wann?