VIRTUAL REALITY

WHICH SECTORS HAVE THE BIGGEST APPEAL FOR CONSUMERS?

VIRTUAL REALITY

Autor(en)

  • Neil Stevenson Ipsos Connect, UK
  • Richard Garnham Innovation Manager, UK
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A BREAKTHROUGH YEAR

With virtual reality (VR) set to have its first billion-dollar year by the end of 2016¹, savvy marketers are seeking to tap into the platform’s storytelling power. The range of possibilities in VR makes it an exciting time for those who are involved in content creation. It’s great for branded content partnerships as it enables brands to tell stories in an immersive way, shifting from talking about brand values, to inviting people to feel them.

Does that mean VR has now gone mainstream? Certainly the noise surrounding it has. The Today programme on BBC Radio 4 ran stories on how it will affect our TV viewing habits in the future. Sky announced it has built a VR studio,

and plans to release a virtual reality app in 2016. Companies are investing in the technology and it’s predicted

that VR will become an $80bn market by 2025². Not surprisingly, Google are taking a piece of the VR territory. They have

launched the Tilt Brush that lets you paint in 3D space with VR. This allows you to turn your room into a blank canvas and create and edit your piece of art.

Autor(en)

  • Neil Stevenson Ipsos Connect, UK
  • Richard Garnham Innovation Manager, UK

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