Insights Hub

All content

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  Ipsos Update Publication

  Ipsos Update – January 2018

  Happy New Year! Welcome to the first 2018 edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  04.01.18
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  Brands Publication

  Getting Brand Assets Right

  Leveraging your distinctive brand identity to grow your brand.

  02.01.18
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  Economy Publication

  The Economic Pulse of the World - December 2017

  The average global economic assessment of national economies surveyed in 26 countries is down one point this wave with 46% of global citizens rating their national economies as ‘good’.

  29.12.17
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  Politieke Barometer Survey

  Politieke barometer week 51

  Lilian Marijnissen maakt goede start

  20.12.17
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  Europe Publication

  Europe Update 2017

  Welcome to our third selection of Ipsos research on public attitudes in Europe.

  20.12.17

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

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  Corporate Survey

  Ipsos wishes you a happy festive season!

  We look forward to helping you better understand the world in 2018.

  19.12.17
• Affluent Survey Publication

  Ipsos Affluent Survey

  The Ipsos Affluent Survey offers an in-depth view of media usage, consumption behavior and interests of the affluent target groups. The Affluent database contains both international media and national media, TV, print, websites and applications.

  18.12.17
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  Consumers Survey

  Consumer Confidence National Index Down Slightly

  This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.

  18.12.17
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  Audience Measurement Publication

  Audience Measurement 5.0 - Pushing the Boundaries

  We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.

  14.12.17
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  Market Research Survey

  Ipsos platinum sponsor at MIE 2018

  This year we are once again platinum sponsor of MIE - the annual Dutch Marketing and Insights conference. As a platinum sponsor we will showcase the latest technical innovations relevant for market research and we will give two inspiring lectures. MIE takes place on 31 January and 1 February at Media Plaza in Utrecht.

  08.12.17
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  International Publication

  Perceptions Are Not Reality: Things are NOT as Bad as they Seem

  Ipsos’ latest Perils of Perception survey highlights how wrong the online public across 38 countries are about key global issues and features of the population in their country.

  06.12.17