Insights Hub

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  Society Publication

  MYTH: All millennials are 'digital natives' and all 'digital natives' are millennials

  Much is said and written about millennials. But what exactly is true and what is not. What can we see as "myths" and what as "realities"?

  22.01.18
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  Market Research Publication

  Technology comes to shape us. Let’s act on it!

  It’s obvious that we have been using technology for centuries to shape our lives. But in order for a brand to succeed, it is at least as important to understand that the opposite happens just as well. As philosopher Alva Noe states: "Technologies organize our lives in a way that makes it impossible to imagine this life in their absence, they make us who we are."

  22.01.18
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  Brands Publication

  Brand Growth: More People, More Often or Both?

  The contribution of existing customers to brand growth.

  22.01.18
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  Society Survey

  Ipsos Predictions for 2018

  The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.

  08.01.18
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  Ipsos Update Publication

  Ipsos Update – January 2018

  Happy New Year! Welcome to the first 2018 edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  04.01.18

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

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  Brands Publication

  Getting Brand Assets Right

  Leveraging your distinctive brand identity to grow your brand.

  02.01.18
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  Economy Publication

  The Economic Pulse of the World - December 2017

  The average global economic assessment of national economies surveyed in 26 countries is down one point this wave with 46% of global citizens rating their national economies as ‘good’.

  29.12.17
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  Politieke Barometer Survey

  Politieke barometer week 51

  Lilian Marijnissen maakt goede start

  20.12.17
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  Europe Publication

  Europe Update 2017

  Welcome to our third selection of Ipsos research on public attitudes in Europe.

  20.12.17
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  Corporate Survey

  Ipsos wishes you a happy festive season!

  We look forward to helping you better understand the world in 2018.

  19.12.17
• Affluent Survey Publication

  Ipsos Affluent Survey

  The Ipsos Affluent Survey offers an in-depth view of media usage, consumption behavior and interests of the affluent target groups. The Affluent database contains both international media and national media, TV, print, websites and applications.

  18.12.17