Insights Hub

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  Women Publication

  Ipsos Update - April 2022

  This month sees us reflect on the impacts of the Covid-19 pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the French election ahead of this month’s vote, alongside the latest polling on the Ukraine conflict.

  01.04.22
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  Oncology Publication

  Oncology in the Time of COVID

  The COVID-19 pandemic has been challenging for healthcare systems worldwide – with an already overburdened system and large population, the Indian healthcare system was no exception.

  25.03.22
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  Publication

  Innovation in Inflationary Times

  A playbook for innovation leaders in the CPG industry.

  18.03.22
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  Publication

  What makes a new product succeed

  A new framework for understanding consumers’ propensity to switch

  14.03.22
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  Insights Publication

  Future of Insights: Closing the Consumer Consciousness Gap

  A new survival strategy in an increasingly volatile world.

  08.03.22

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  Ipsos Update Publication

  Ipsos Update - March 2022

  Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.

  01.03.22
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  Product Innovation Publication

  How Lead Users Can Help You Ride the Innovation Wave

  Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.

  01.03.22
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  Polling Publication

  Opinion Polls: A continual improvement process

  Political opinion polls come under great scrutiny in the run-up to elections, as we try to make sense of often changing and sometimes fragmenting political landscapes. But by implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.

  23.02.22
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  Market Research Publication

  Closing the consumer consciousness gap

  Put people at the heart of your decisions.

  21.02.22
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  Oncology Publication

  Conquering Complexity: The ongoing revolution in oncology biomarker testing

  The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalised medicine now well-entrenched in the treatment paradigm.

  04.02.22
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  What Worries the World Publication

  Ipsos Update - February 2022

  Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.

  01.02.22