Insights Hub

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• Consumption Publication

  Ipsos Affluent Survey: the attitudes, preferences and media habits of affluent and influential individuals

  Are you looking for the best way to understand, reach and engage with Affluents, the most wealthy and influential consumers? Are you a media company looking to prove the true value of your upmarket audience? Do you need to optimise your advertising effectiveness? Or would you like to know which media to use to reach the right target audience? The unique and dynamic Affluent Survey, which has been conducted for over 20 years, delivers unrivalled insights into the media and consumption habits of Affluent consumers in 21 countries across Europe, and 47 worldwide. Yes, it’s a resource unlike any other.

  11.10.19
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  Ipsos Update Publication

  Ipsos Update - October 2019

  This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.

  01.10.19
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  Omnichannel Publication

  Beyond price promotions

  A new approach to Point of Sales activation

  01.10.19
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  Ipsos Update Publication

  Ipsos Update - September 2019

  Our monthly round-up of research and thinking from Ipsos around the world.

  02.09.19
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  Ipsos Update Publication

  Ipsos Update – August 2019

  This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.

  01.08.19

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

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  Ipsos Update Publication

  Ipsos Update - July 2019

  July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.

  01.07.19
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  Communication Publication

  Speed dating with innovations: What’s your innovation’s pick-up line?

  This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.

  27.06.19
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  Society Publication

  Project Understanding: The Global Refugee Crisis

  In this special report, Ipsos contributes to building a better global understanding of the benefits of welcoming refugees.

  20.06.19
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  Outdoor Publication

  On the Move: Measurement for Out of Home Advertising

  The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.

  17.06.19
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  Consumers Publication

  Unpacking product subscription models

  This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.

  12.06.19
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  Society Publication

  Artificial intelligence: Four points of vigilance

  This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.

  12.06.19