Insights Hub

All content

• 

  Ipsos Update Publication

  Ipsos Update - November 2019

  This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.

  05.11.19
• 

  Black Friday Publication

  Black Friday: Still the superhero of the shopper’s year?

  Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.

  04.11.19
• 

  Public Health Publication

  Can financial services tackle health and wellness?

  As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.

  04.11.19
• Customer Experience Publication

  The Behavioral science of CPG. Disrupting the customer experience.

  One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

  24.10.19
• 

  European Union Publication

  Affluent Highlights: should we stay, or should we go?

  In the referendum held in the UK on 23rd June 2016 a small majority, 51.9%, voted to leave the European Union. We asked Affluents throughout Europe about their attitudes to this at the time. Since then, the build-up to Brexit has been rumbling along, even dominating the news recently. The actual date has been delayed twice, Prime Minister Boris Johnson took over from Theresa May, and there’s still no final decision.

  23.10.19

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

  Subscribe

• 

  Social Media Publication

  Customer intelligence of audience attitudes on top 3 dating apps

  What people are saying online about Tinder, Bumble, and Hinge.

  19.10.19
• 

  Climate change Publication

  Social media monitoring the fast-paced landscape of climate change conversations

  The view from online: unfiltered, uncensored & unsolicited.

  18.10.19
• 

  Healthcare Publication

  The future of healthcare market access: three disruptors & three enablers

  What disruptive trends will shape the healthcare landscape of the future? What will companies need to do to facilitate successful delivery of value and access?

  14.10.19
• Consumption Publication

  Ipsos Affluent Survey: the attitudes, preferences and media habits of affluent and influential individuals

  Are you looking for the best way to understand, reach and engage with Affluents, the most wealthy and influential consumers? Are you a media company looking to prove the true value of your upmarket audience? Do you need to optimise your advertising effectiveness? Or would you like to know which media to use to reach the right target audience? The unique and dynamic Affluent Survey, which has been conducted for over 20 years, delivers unrivalled insights into the media and consumption habits of Affluent consumers in 21 countries across Europe, and 47 worldwide. Yes, it’s a resource unlike any other.

  11.10.19
• 

  Ipsos Update Publication

  Ipsos Update - October 2019

  This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.

  01.10.19
• 

  Omnichannel Publication

  Beyond price promotions

  A new approach to Point of Sales activation

  01.10.19