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Insights Hub

Insights Hub

Content Type
Topic
Year

Global Trends 23.09.25

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Discover how Ipsos uses AI to deliver insights for clients

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Mystery Shopping Publication

Mystery Shopping in the Luxury Industry

In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.

23.07.18
Mystery Shopping Publication

How Mystery Shopping Drives Better Automotive CX Performance

Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?

19.07.18
Customer Relationship Publication

Customer Centricity: from Stance to Reality

More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.

17.07.18
Audience Measurement Publication

"Moodvertising" During the World Cup - second half

Don’t just participate, go all the way!

16.07.18
Healthcare Publication

Changing healthcare requires more knowledge of the industry

The healthcare industry faces a challenge. Demands from within society are getting bigger: lifestyles change, the population is aging, governments change policies, research expands and patients are more educated and empowered. There is a spike in demand, but the same quality and budgets are in place. This means that priorities in the industry must change.

16.07.18
Insights

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Society Publication

In AI We Trust? How AI Is Impacting the Financial Sector

As buzz words go AI, or Artificial Intelligence, is one of the biggest. AI is creeping into our lives in ways we didn’t expect. But, do we trust it to perform when it comes to big decisions?

13.07.18
Customer Experience Publication

When Difference Doesn’t Mean Different: Understanding Cultural Bias

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.

13.07.18
Brands Publication

Viewability with Brand Impact

In 2018, Digital has found itself under the spotlight. Having received its fair share of positive and negative press, some preach the power of targeting whilst others will remind you that there is a lack of proven viewability.

11.07.18
Society Publication

The Future of Mobility - Electrification

The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.

05.07.18
Ipsos Update Publication

Ipsos Update - July 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.

02.07.18
Economy Publication

The Economic Pulse of the World - June 2018

The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.

01.07.18