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Global Optimism Declines According to Ipsos Global Trends 9th Edition

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  • Ipsos Update - December 2018
    Healthcare Publication

    Ipsos Update - December 2018

    December’s edition features global reports on local infrastructure, entrepreneurialism and connected health as well as new papers on AI and corporate reputation, communication strategies and Black Friday. And to mark the end of the year, we highlight the key Ipsos polls, reports and white papers of 2018.
  • YouthView: Understanding risk behaviours for meningitis among young people
    Market Research Publication

    YouthView: Understanding risk behaviours for meningitis among young people

    While meningococcal meningitis is relatively uncommon, it is unpredictable, may progress very rapidly and can lead to death in as little as 24 hours of first symptoms.<sup>1,2</sup>
    According to one study, the bacteria that can cause the disease are carried asymptomatically in the nasopharynx of up to almost one in four (24%) 19-year-olds; although for most it will not cause the disease.<sup>3</sup>
  • The Behavioural Science of CPG: Disrupting the customer experience | Ipsos
    Digital Publication

    The Behavioural Science of CPG: Disrupting the customer experience

    One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
  • Human Curation in an AI world | Ipsos
    Curation Publication

    Human Curation in an AI world

    Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
  • Black Friday | Ipsos
    Shopper Publication

    Black Friday: Shifting its Centre of Gravity

    Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?

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