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Innovation & Knowledge : Consumer & Shopper

Innovation & Knowledge

Consumer & Shopper

One Mind Many Truths

Podcast about "Cognitive Polyphasia" and its relevance to the world of market research.

24 June 2022
Consumer & Shopper

Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
21 October 2021

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