Delivering Ad recall and strong call to action.
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
Ipsos Update
How to adapt audience measurement methods in times of crisis.
What’s next for brands during the COVID-19 pandemic?
Revisiting brand-building during the COVID-19 pandemic.
An in-depth analysis of social media usage habits worldwide.
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
How early communication research enables marketers to make more creative, bolder advertising…faster.
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
Don’t just participate, go all the way!
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.