Slowing Down to be faster: why it is paramount to invest at the front end of the development process
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
Uncover the power of the patient voice: Healthcare-focused Social Intelligence & Text Analytics
The rich wealth of unstructured and unrequested data on social media offers critical input to your brand’s story. Ipsos’ healthcare-focused Social Intelligence & Text Analytics offering, powered by Synthesio’s leading technology, unlocks the opportunities within unstructured data, bringing you unparalleled insights into authentic patient experiences and perceptions.
Black Friday: Still the superhero of the shopper’s year?
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.