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Innovation & Knowledge

Ipsos Omnibus is now available on the Ipsos.Digital Platform

A fast, cost-effective, reliable solution available in DIY or DIY assisted mode

14 May 2021
Media & Brand Communication

TikTok Drives Advertiser Brand Value

Delivering Ad recall and strong call to action.
1 April 2021

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Economic Pulse of the World

Flirtation or commitment: Assessing post-pandemic stickiness of product subscriptions

Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?
31 March 2021
The Retail Rollercoaster

Riding the ups and downs of today’s omnichannel shopper landscape
22 March 2021
Consumer Consciousness

A new survival strategy in an increasingly volatile world
15 March 2021
Trading Up

How has the pandemic impacted the positive momentum of premium brands?
11 March 2021
We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous
10 March 2021
Corporate

Ipsos Update – March 2021

Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
1 March 2021
One year on, most don’t see an end to the pandemic before the end of 2021 – if at all

Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
25 February 2021
Corporate

Ipsos Update – February 2021

Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
1 February 2021
Media & Brand Communication

How to drive sustainable brand growth?

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
27 January 2021
Corporate

Ipsos Update - January 2021

Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
5 January 2021