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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Be Distinctive Britain

Be Distinctive Britain

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  • Market Research Publication

    Ipsos Research Highlights - May 2018

    Ipsos's Research Highlights for May 2018 includes concern about crime reaches a seven year high in Britain, global optimism and the NHS at 70.
  • Reputation Survey

    How behavioural science is helping us improve our understanding of corporate reputations

    The Ipsos Global Reputation Centre is increasingly applying a range of behavioural science-based solutions, to more fully understand what stakeholders and the public really think and feel about brands. Understanding these nonconscious processes immeasurably improves insights-driven communications strategies and reputation management: a more complete picture of what’s going on in our audiences’ heads can give a significant edge over competitors trying to influence the same people. 
  • Reputation Survey

    Global business influencers 'overconfident' around cybercrime risks

    Global business influencers are prone to persistent excess of positivity around their cybersecurity and other technological capabilities. This presents a dangerous blindness to a serious threat – and demands that senior executives think again about their ability to protect their data and their reputations.
  • Healthcare Survey

    Experiences of people with long-term conditions – what does GPPS data tell us?

    Joanna Barry looks at the most recent data from Ipsos’s GP Patient Survey and what the survey tells us about the experiences of people living with a long-term condition.
  • Going beyond continuous listening …

    In our latest blog, Kimmo Parkki, Director at Ipsos LEAD, explains why continuous dialogue and shared accountability between managers and their direct reports is much more important than formalised “continuous listening” tools and processes
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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