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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Be Distinctive Britain

Be Distinctive Britain

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  • Employment Survey

    Fire Strike: Public Opinion

    Two thirds (67%) of the general public believe nurses deserve a pay rise compared with half (51%) who think fire fighters are deserving, according to a survey by the MORI Social Research Institute.
  • Survey

    Londoners: History And Regeneration

    Londoners believe historic buildings should be a key element to regenerating their local area, according to new research by MORI. For the project commissioned by English Heritage MORI surveyed 1,500 London residents on their views of both the capital, generally, and their own area.
  • Family Survey

    Dads Still See Breadwinner As Their Main Role In The Family

    A qualitative study by MORI Social Research Institute for the Equal Opportunities Commission shows that although dads play a range of roles in the family most still see themselves primarily as a breadwinner. Women's lower average pay is a key factor in maintaining traditional gender roles in many families. Other factors that affect dads' involvement in the family include a lack of confidence in their own caring skills and a working culture of long and inflexible hours.
  • Politics Survey

    We'll Support War In Iraq, If ...

    A MORI poll, conducted for ITV News on 24-25 September, found one of the most remarkable switches of public opinion that MORI has ever measured. When asked whether Britain should stand 'shoulder to shoulder' with America without UN sanctions, seven people in ten said 'no', but with UN behind the war in Iraq, seven in ten said 'yes', nearly a 50% 'swing' of the British adult population. (With that kind of swing, the Tories would have the biggest majority in the past century at the next election!) Even with the potential for 'many British casualties', a plurality of the British public support Britain joining any American-led military action against Iraq by a margin of 49% to 40%.
  • Public Health Survey

    Women See Family History Not Old Age As Greatest Breast Cancer Risk

    Over three-quarters (77%) of British women recognise family history of breast cancer as a major determining factor for developing Breast Cancer, but worryingly, only thirteen per cent correctly identify old age as something that puts women at most risk.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Sports Survey

    Return Of The Parthenon Marbles

    Two-fifths of British adults (40%) say they would vote in a referendum for the Elgin/Parthenon Marbles to be returned to Greece and 16% say they would vote to keep them in Britain...
  • Family Survey

    UK Attitudes To Adoption

    More Support Than Oppose Gay Adoption
  • British Back Protection For Elephants

    MORE than nine in 10 people in the UK (93%) believe the British Government should support a policy of protection for elephants from poaching in Africa, according to new research by the MORI Social Research Institute.
  • Public Health Survey

    Attitudes To Heart Attacks & Strokes

    Awareness among people aged 35 or more of the risks of having a heart attack or stroke is patchy, according to research by MORI. Some of the people most at risk are not concerned at the thought of suffering either.
  • Employment Survey

    Collaborative Trading Is Key To Sell-Side Service Improvement

    Sell-side organisations that invest in technology to promote collaborative working can achieve increased responsiveness to clients and service improvement, according to a new survey by MORI.
  • Sports Survey

    State of the Football Nation

    The F.A. has published MORI's 'State of the Nation' survey of English football. The survey is the largest of its kind ever undertaken in this country, exploring the key issues facing the sport in 2002 and how they might be addressed.