Brand Awareness

New report from Ipsos and Jones Knowles Ritchie unpacks the importance of brand distinctiveness in today's world.

Ipsos analysed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.

Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the COVID-19 pandemic, according to the latest Effie UK Report, released in partnership with Ipsos.

What can we learn from one of the most high-profile and record-breaking pieces of content from the past year?

How has the pandemic impacted the positive momentum of premium brands?

Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.

Research conducted by the Ipsos Reputation Centre suggests that awareness and usage of Sharing Economy sites is much lower than might be expected.

How to win at Branded Entertainment. This Ipsos Connect global paper explores 3 key areas.

Finding the right metrics in a world with an almost infinite supply of data can be tricky. In this thought piece Ipsos Connect helps you move beyond meaningless metrics - to figure out the true long term effectiveness of your campaign.