Insights Hub

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• Politics Survey

  The future of library services in the UK and Ireland

  The Carnegie UK Trust commissioned Ipsos to undertake a programme of research examining public use of, and attitudes towards, libraries in the each of the constituent territories in the UK and in the Republic of Ireland.

  08.05.12
• Politics Survey

  Measuring emotional engagement through biometrics

  Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI.

  08.05.12
• Politics Survey

  The low turnout in mayoral referendum

  Ben Page, Chief Executive of Ipsos, looks at the reasons behind the low turnouts that occur in local elections.

  08.05.12
• Politics Survey

  From our archives: The French elections

  As France prepares to elect its next President, we have been digging in our archives to find out what the British public have thought in the past about French politicians, and indeed about the French people and French culture.

  04.05.12
• Politics Survey

  If everyone else is going mobile, should you?

  In Campaign, Tara Beard-Knowland of Ipsos ASI writes that while its is arguable whether mobile is a bandwagon to jump on, it is effective if you have a clear goal and target audience.

  04.05.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Consumers Publication

  Probability Modelling

  In this latest Bite Sized White Paper, Trevor Sharot from Ipsos MediaCT explores the origins of probability Modelling and its applications in media research today.

  04.05.12
• Politics Survey

  The NHS reforms could be the coalition's poll tax - but may well not be

  We will know by 2015 whether the public's NHS experiences mean Andrew Lansley has pulled off this massive gamble, says Ipsos CEO, Ben Page.

  03.05.12
• Politics Survey

  Housing as an electoral issue

  Ipsos CEO, Ben Page, discusses the challenges and paradoxes of housing as a personal and political issue.

  03.05.12
• Consumers Survey

  The Flow of the Online Radio Stream

  Radio expert Andy Haylett tells us why he thinks the real driver of growth for digital radio going forward is online.

  03.05.12
• Politics Survey

  Predicting the Mayoral Election - an alternative approach

  Dr. Roger Mortimore uses his Sweet FA Prediction Model to predict who will be elected as London Mayor.

  03.05.12
• Politics Survey

  (Party) Identity Crisis - what do political parties stand for?

  With much debate among political commentators and party supporters alike around what the main parties stand for in this new era of Coalition politics, the latest poll from Ipsos shows that all the parties are having trouble convincing the public that they have a clear identity – but especially Labour and the Liberal Democrats.

  02.05.12