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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

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  • Public Health Survey

    National Patient Choice Survey, Wave 6

    Since the beginning of 2006, patients have been entitled to a choice of four or more hospitals when referred by their GP. The Department of Health commissioned Ipsos to undertake a regular postal survey assessing the implementation of this policy. The results of the first six surveys indicate that most eligible patients are not receiving any choice of hospital provider, despite government exhortations — although the proportion being offered a choice has improved with each wave of research, from 30% in May/June 2006 to 48% in March 2007.
  • Reflections on the Impact of the Death of Diana on The Monarchy

    After Diana's death "the Monarchy realized that it stands or falls on public opinion" I was quoted as saying in the recent cover story in Time Magazine
  • Sports Survey

    Survey on Sleep

    Ipsos and Ben Schott of 'Schott's Almanac' have teamed up to explore the British public's attitudes towards sleep.
  • Politics Survey

    Attitudes Towards Gordon Brown, Foot And Mouth And The EU

    Ipsos's latest poll for the Sun (conducted on the telephone from 8-9 August) indicates that the 'Brown bounce' continues, with Labour leading over the Conservatives on voting intention among those who say they are 'certain to vote'. Brown is seen to outstrip both Cameron and Campbell in being seen as trustworthy, as well as being perceived as 'better in a crisis' and 'better at understanding the problems facing Britain'.
  • Politics Survey

    Political Commentary - In Which Gordon Is Unbounced?

    Dr. Roger Mortimore on the much-discussed "Brown bounce".
  • Politics Survey

    Public: Government Should Intervene On Climate Change... Just Don't Tax Us

    In the wake of the recent flooding that has inundated vast swathes of the country the debate about climate change continues to gather pace.