Insights Hub

All content

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  Brands Publication

  The Edge Brands Are Missing

  The growth case for connecting with what people care about

  27.05.26
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  Politics Survey

  As pressure on Starmer continues, Andy Burnham continues to be the most popular alternative

  New polling data from Ipsos in the UK taken May 15th – 19th 2026 reveals that although the British public are paying attention to Labour’s leadership manoeuvres they remain sceptical that any party has the answers to key policy issues.

  22.05.26
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  Mystery Shopping Publication

  Venue Verdict Accreditations

  Recognising the venues that lead the market in Q1 2026

  22.05.26
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  Public opinion Survey

  Reform hold 7-point lead over Labour - Ipsos poll

  London, UK. Ipsos’ latest Political Monitor is now released, with fieldwork carried out 14-20 May 2026.

  22.05.26
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  Issues Index Survey

  Immigration seen as the biggest issue facing Britain, as public concern rises

  The May 2026 Ipsos Issues Index reveals an increase in public concern about immigration, returning to levels seen earlier in the year.

  21.05.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Royal Family & Monarchy Survey

  Britons’ belief in the special relationship shows slight recovery following King Charles III’s state visit to US

  New polling data from Ipsos in the UK, carried out 8-12 May 2026, following King Charles III’s state visit to the US, explores British public attitudes to the visit, and compares British and American perceptions of its impact on UK/US relations.

  18.05.26
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  Political Pulse Survey

  Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

  The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.

  13.05.26
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  Evaluations Ipsos Voices

  Tracking Progress: What England's waste data tells us about the road ahead

  Since 2022, Ipsos UK, working with Technopolis and Ricardo and commissioned by Defra, has been looking at the progress made by Defra’s Resource and Waste Policy Programme. Now in its fourth year, the evaluation of the Resource and Waste Policy Programme reveals a nuanced picture: progress is being made, but significant challenges remain for long-term impact to materialise.

  12.05.26
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  Housing Survey

  People and renters are positive about the Renters’ Rights Act but, beyond ‘no-fault’ evictions, knowledge of reforms is low

  New polling data from Ipsos in the UK, conducted 3-7 April 2026, finds positivity about the Renters’ Right Act but also low awareness of provisions designed to control rent-setting.

  11.05.26
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  Scotland Survey

  SNP out in front while the race for second place is too close to call - but 1 in 4 may still change their mind

  Ipsos’ final 2026 Scottish Parliament election poll for STV News.

  06.05.26
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  Media Publication

  AI Grows Up: Media Audiences' Needs

  Our roundup of the latest insights on the AI landscape shows that GenAI has moved into the mainstream. This shift has consequences for media companies as they roll out this transformational technology. There is a need to grapple with behavioural shifts, audience needs, questions and red lines.

  05.05.26