Insights Hub

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• Consumers Publication

  A Guide to getting the best out of your Segmentation Analyses

  A good segmentation study identifies and profiles promising target markets so that you can reach them with optimal marketing mixes.
  The purpose of this paper is to provide a step-by-step guide to best practice in developing meaningful and relevant segmentation solutions.

  13.05.11
• Consumers Publication

  Crossing the Digital Radio Divide

  John Carroll, Senior Director at Ipsos MediaCT, provides a status report on radio's progress towards a digital Britain.

  13.05.11
• Public opinion Publication

  Audit of Political Engagement

  Audit 8 explores public attitudes to civic and political engagement and participation in the context of the government's `Big Society'. It also looks at public attitudes to the new political and constitutional landscape in particular the impact on perceptions of Parliament and attitudes to the voting system in advance of the 2011 referendum

  30.04.11
• Election Publication

  Political Communication in Britain

  Political Communication in Britain provides unique insights into the UK General Election of 2010 from those who fought, reported and polled the campaign.

  27.04.11
• Public opinion Publication

  Budget 2011: An Ipsos briefing

  An Ipsos briefing on public opinion ahead of George Osborne's Budget statement

  21.04.11

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Public opinion Publication

  Public Perceptions of the NHS and Social Care Survey

  Since 2000, Ipsos has conducted a series of surveys about public perceptions of the NHS and social care on behalf of the Department of Health.

  04.04.11
• Customer Satsisfaction Publication

  It's time for the financial services industry to listen to consumers

  By not engaging with a growing, and increasingly savvy online population, financial brands are risking missing out on an important source of insight. In our latest publication, Ipsos examines the impact of social media on the financial services industry.

  23.03.11
• Public opinion Publication

  Police Federation of England and Wales: Policing Priorities

  Police Federation of England and Wales: Policing Priorities - data tables

  23.03.11
• Public opinion Publication

  Police Federation of England and Wales: Policing Priorities

  Police Federation: Policing Priorities - Topline Findings

  23.03.11
• Consumers Publication

  The mobile phone comes of age

  As mobile phone technology continues to improve, the mobile phone industry also has the opportunity to strengthen the power of mobile advertising, which has gained momentum over recent years.

  21.03.11
• Consumers Publication

  The power of the big screen

  Cinema audiences in the UK have been enjoying a decade and a half of steady growth, peaking at 173.5 million in 2009. With its current popularity and credentials, and with the potential for 3D advertising to create even more impact in the near future, this would seem to be the right time for advertisers and planners to take cinema very seriously.

  15.03.11