Insights Hub

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• Market Research Publication

  Understanding Research Methods

  The Ipsos Research Methods Centre (RMC) was launched in July last year and replaces the Research Methods Unit. The RMC is an integrated research unit which provides expertise in advanced data analysis, sampling and survey methodology generally. Our mission is to ensure that all of our quantitative research – whether using traditional or cutting-edge methods - is conducted to the highest possible standards.

  11.05.10
• Consumers Publication

  Reaching the Business Elite

  It is vital for marketers and media planners to understand how the Business Elite can be effectively reached. The BE surveys exist to help them do that.

  26.04.10
• Public opinion Publication

  Perceptions of A levels and GCSEs

  Annual tracking survey of teachers, parents, pupils and general public to measure perceptions of A levels and GCSEs.

  22.04.10
• Public opinion Publication

  Politics, Public Services and Society

  On the eve of a general election campaign, Ispsos MORI offers this review partly as a synthesis of our work on the major issues of the last year, partly as an interpretation of what seem to be the crucial dynamics for 2010.

  22.04.10
• Consumers Publication

  The Future of Radio - An Industry View

  Ipsos MediaCT designed and conducted a bespoke survey among a select group of leaders and opinion formers in the UK radio industry to gauge their reactions to the Digital Britain report and to find out where they see the future of radio going.

  18.04.10

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Public opinion Publication

  Representation of women in business and government

  To help mark International Women's Day on 8th March 2010, the Government Equalities Office commissioned Ipsos to conduct a survey on women's representation in business and government.

  12.04.10
• Public opinion Publication

  What do people want, need and expect from public services

  Understanding citizens' perspectives on public services has been a central focus of Ipsos's work for many years. This new publication is the first report from our current collaboration on citizen engagement with the 2020 Public Services Trust at the RSA.

  11.04.10
• Public opinion Publication

  Views on Animal Experimentation

  Ipsos has asked the general public about their views on animal experimentation since 1999. The latest survey was conducted on behalf of the Department for Business, Innovation and Skills (BIS) in December 2009.

  10.04.10
• Public opinion Publication

  From A to B

  At a time when local authorities face a squeeze on their finances and are repairing a pothole every 33 seconds, our new paper - From A to B - points to the importance of residents' perceptions of road conditions in shaping their overall views of transport and highways services.

  02.04.10
• Public opinion Publication

  National Business Survey

  The National Business Survey is a survey of 5300 businesses by Ipsos on behalf of the Regional Development Agency (RDA) Network and Invest Northern Ireland is the largest of its kind, asking businesses about their performance, opportunities and issues.

  28.03.10
• Public opinion Publication

  Cultural Community Survey

  An Ipsos case study to establish the impact of the services that Wigan Leisure and Culture Trust provides has on people's lives and to identify the strengths and weakness of the service offering.

  28.03.10