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• Consumers Publication

  You turn if you want to

  There is something peculiarly British about a relaunch. It may well be because as a nation we are increasingly (and proudly) fickle, one minute booing the thing we will then fast-track to sainthood - witness the tabloid press and the Great British
  Public over Michael Jackson or Princess Diana.

  20.09.09
• Consumers Publication

  For Four Too

  Jamie Robertson, sponsorship expert at Ipsos, on the fight for the top 4 Premier Football League places and the ramifications for their sponsors.

  19.09.09
• Reputation Publication

  Can You Hear Me

  Corporate reputation should be an integral part of your marketing strategy - ignore it and your brand voice runs the risk of not being heard.

  11.09.09
• Consumers Publication

  Social Grade

  There are several demographic classification systems used in market research. A well established system, as well as the most widely known and used, is that of social grading, derived from the British National Readership Survey (NRS).

  30.08.09
• Public opinion Publication

  The Congestion Challenge

  The Congestion Challenge: A new Ipsos report for the RAC Foundation, provides findings from a survey of public attitudes towards car use and congestion. The report highlights the current and future challenges faced by policy makers and politicians in tackling congestion.

  29.08.09

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Reputation Publication

  core Summer 09 - Reputation Centre News Round-up

  It has been a busy few months in the Reputation Centre.

  17.08.09
• Consumers Publication

  The Pocket Knife Effect

  A little over a year ago a curious phenomenon took place in newsagents and corner shops across the UK. After an absence of four years Cadbury's Wispa bars, withdrawn because of poor sales and production problems, suddenly re-appeared on the shelves and instantly became the most successful chocolate bar product `launch' in decades.

  16.08.09
• Reputation Publication

  core Summer 09 - Brand Influencers

  Whether you see them as mavens or connectors, or simply as opinion leaders, there is little doubt that a small but influential group of consumers can have a disproportionate effect on the reputation and success of companies and brands.

  15.08.09
• Reputation Publication

  core Summer 09 - Ideas in the Pipeline

  Philip Dewhurst, Head of Public Relations at Gazprom Marketing & Trading, talks to Core about communications in a rapidly growing and entrepreneurial organisation - and the implications of the company's Russian heritage.

  15.08.09
• Reputation Publication

  core Summer 09 - Leading Edge

  Reputation is built (and damaged) by the actions and behaviours of all employees, but the organisation's leader is its most visible spokesperson. Part of this role is to articulate what the organisation stands for, how it makes a difference and the core values it lives by.

  15.08.09
• Reputation Publication

  core Summer 09 - Getting the Green Light

  In the current economic climate, have environmental concerns been pushed aside? Are consumers around the world buying with regard to sustainability issues? Should companies still pay attention to climate change or has the zeitgeist waned?

  15.08.09