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• Consumers Publication

  Want to cut public spending? Spend more on advertising!

  "Want to cut public spending? Spend more on advertising!" presents how governmental communication campaigns in the UK proved more cost-effective than getting regulations tougher.

  29.05.09
• Customer Satsisfaction Publication

  Briefing 1: People Management During the Recession

  Reduce costs. Improve performance. Communicate what's happening. Look after the survivors. People management during the recession presents a whole new set of issues for organisations, particularly those which are used to growing and feeling successful.

  02.05.09
• Market Research Publication

  Market Access Article

  Understanding market access means considering the interaction and 'balance of influence' of each stakeholder group to identify and address the opportunities and risks.

  01.05.09
• Consumers Publication

  Thoughtpiece - Music Videos in the News

  Looking at music videos and the Internet, how significant for the UK music industry is the story that YouTube blocked premium music videos from its UK users?

  01.05.09
• Public opinion Publication

  Families in Britain

  This report aims to be a starting point for a debate on policy, charting the changing nature of the family, and what that means for parents, children and our wider society.

  01.05.09

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Public opinion Publication

  Timely Information to Citizens

  This project draws on the experiences of a range of local public service providers, and community groups to assess how information is provided to citizens to enable them to use and access services effectively, and crucially, to increase their involvement in government and their empowerment to influence government.

  26.04.09
• Consumers Publication

  Marketing your way through an economic downturn

  "Marketing Your Way Through An Economic Downturn" builds upon IPSOS global research findings to give advertisers recommendations about to how emerge from the crisis in a positive situation.

  25.04.09
• Consumers Publication

  The wrong celeb may kill your brand before it's lived...

  This article reviews a few recent advertising campaigns featuring celebrities. It then gives recommendations and alternatives to make effective ads.

  19.04.09
• Customer Satsisfaction Publication

  The Imperatives for Customer Loyalty

  This document presents the findings of research conducted by Ipsos and the Logic Group in January 2009. By taking a Britain-wide snapshot we asked customers what they were doing in the first month of the New Year, and asked them about their take on Loyalty.

  19.04.09
• Consumers Publication

  Thoughtpiece - The Technological Evolution

  A look at how new technologies are influencing each other, the consumer, and research techniques.

  01.04.09
• Public opinion Publication

  Young People Omnibus 2009 Wave 15

  Read our report which presents findings from the 2009 Young People Omnibus Survey of secondary school pupils, carried out by the Ipsos Social Research Institute on behalf of the Qualifications and Curriculum Authority (QCA).

  01.04.09