Insights Hub

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• Public opinion Publication

  Top Tips For Your Website

  Did you know that Internet users take less than a minute to decide whether they trust your website and its content?
  And the look of your homepage will help them determine whether they view your organisation as professional, friendly or unorganised.

  01.02.09
• Consumers Publication

  Thoughtpiece - Early Adopters

  An explanation of why early adopters of new technologies are a valuable target group for advertisers and therefore a niche group for market researchers to target.

  01.01.09
• Customer Satsisfaction Publication

  Common Sense in a Changing World

  Change is vital for organisations to survive and grow: external factors such as globalisation, the economic climate and new government legislation all demonstrate this requirement. Ipsos undertakes a vast amount of employee research on behalf of organisations going through significant change.

  13.12.08
• Customer Satsisfaction Publication

  Engaging Employees through Corporate Responsibility

  Companies must understand the impact corporate responsibility has on a most valuable asset - their employees (both existing and potential). Ipsos undertakes a vast amount of research on behalf of organisations, examining the impact CR / CSR has on different stakeholder groups, including employees.

  04.12.08
• Market Research Publication

  Retail Checkout Flyer

  An introduction to Ipsos retail and shopper team's methods to address pre-lauch issues.

  01.12.08

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Consumers Publication

  Digital delivers

  In the past year, Ipsos ASI has evaluated over 100
  digital communications using Ipsos ASI's holistic
  360 tools. What have we learned in that time?
  And what questions should you as a marketer
  ask yourself when assessing your digital and
  online advertising strategies?

  17.11.08
• Market Research Publication

  Understanding Shoppers Flyer

  How Ipsos research uncovers the motivations and behaviour of shoppers in the UK and around the world.

  01.11.08
• Consumers Publication

  Mediator

  An introduction to Mediator, a product designed by Ipsos to take the burden of setting-up, balancing, running and administering an online panel away from the you.

  01.11.08
• Consumers Publication

  Thoughtpiece - Trust in Online Research

  An overview of online research and potential pitfalls to avoid.

  01.11.08
• Market Research Publication

  A New Breed of Shoppers

  The change in consumer behaviour in the current economic crisis.

  01.10.08
• Public opinion Publication

  The reputation of local government

  This report presents the findings of a literature review of research into public attitudes towards local government in England. This was conducted by the Ipsos Social Research Institute on behalf of the Local Government
  Association (LGA) to support the launch of the `My Council' campaign among English local authorities.

  01.10.08