Insights Hub

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• Public opinion Publication

  London in 2008 Briefing Pack

  Download a summary of some of Ipsos's in-depth analysis on the 'inbox' of London's new Mayor, Boris Johnson.

  02.06.08
• Consumers Publication

  Media Brand Equity

  An introduction to The MediaCT Brand Equity product that looks at the importance of different platforms to a brand's overall equity.

  01.06.08
• Customer Satsisfaction Publication

  Understanding Customer Relationships

  Relationship marketing is a useful concept for understanding customers, but this paper looks at customer relationships from a different - and more holistic - perspective . It examines the extent to which the metaphor of personal relationships can be applied to interactions between individuals and companies, focusing on the customer relationship from the viewpoint of the customer rather
  than the supplier .

  01.06.08
• Market Research Publication

  Retail Multi-Trend Flyer

  A flyer for Ipsos retail's 16 Hot Trends and Consumer Behaviour Study.

  01.05.08
• Reputation Publication

  Sustainability Issues in the Retail Sector

  This report summarises the findings of a number of pieces of thought leadership work by Ipsos's Reputation Centre. It comprises research among the on-line British public and a study of `experts' in the field of retail and sustainability. We interviewed a number of leading authorities including high street retailers and product manufacturers, trade and consumer associations, leading academics, think tanks and consultants, relevant financial analysts and journalists and NGOs and Government departments.

  01.03.08

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Public opinion Publication

  Closing The Gaps

  Crime has fallen, but people don't believe it - and they've lost confidence in the government. This report looks at the reasons for this "perception gap" and what we can do to close it.

  14.02.08
• Public opinion Publication

  Budget Presentation - Preston City Council (2008)

  The Council decided to hold a workshop with residents to assess options for remedial actions after it was found that their planned budget over the next few years could not be sustained. Ipsos was
  commissioned to recruit residents, moderate the workshop and report on findings

  01.02.08
• Public opinion Publication

  Blair's Britain: The Social & Cultural Legacy

  Social and cultural trends in Britain 1997-2007 and what they mean for the future

  01.02.08
• Public opinion Publication

  End Of Year Review 2007

  The Ipsos 2007 Review, covers some of the key findings from our research for a wide range of government departments and businesses.

  12.01.08
• Public opinion Publication

  Road Pricing At The Crossroads

  This paper sets out what we already know about public attitudes towards road pricing schemes placed in the context of attitudes towards public and private transport. We go on to present our new survey data and show how it indicates that clear communication of the benefits of road pricing and the revenues it raises can go a long way to winning support for a policy which is initially greeted with much disapproval.

  22.11.07
• Public opinion Publication

  Tipping Point or Turning Point? Social Marketing & Climate Change

  This latest research by Ipsos is key in helping all concerned to understand and unpick these choices. Where are we now? How did we get here? And what are the possible solutions?

  24.08.07