Insights Hub

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  Advertising Publication

  Putting the 'Social' Back Into Social Media Advertising

  Brands have focused on beating the skip, or scroll. But with marketers projected to allocate 70% of media budgets to digital by 2024, social ads increasingly need to do more to build brands in the longer-term. 

  01.02.24
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  Diversity Publication

  A question of gender

  Gender classification in international research.

  31.01.24
• Reputation Council Publication

  Download past editions

  Established in 2009 - links to our past editions that provide a definitive guide in corporate reputation practice and management.

  30.01.24
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  Advertising Publication

  Why Nostalgia Is So 'Fetch' Right Now

  In volume 3 of the Ipsos and Effie Dynamic Effectiveness series, we explore why nostalgia is a powerful tool and the ways in which brands can use it effectively.

  30.01.24
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  Advertising Publication

  Dynamic Effectiveness: Ipsos & Effie UK

  The series combines evidence on society, trends, and advertising effectiveness from Ipsos research with Effie’s marketing effectiveness database to help marketers build better campaigns.

  30.01.24

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Innovation Publication

  Humanizing AI: Real human data to generate and predict real innovation success

  Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.

  24.01.24
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  Artificial Intelligence (AI) Publication

  Applying Lessons from CX Text Analytics to Generative AI

  Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models

  23.01.24
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  Ipsos Update Publication

  Ipsos Update – January 2024

  AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  09.01.24
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  Advertising Publication

  The Empathy Gap and How to Bridge It

  In the first volume of our Dynamic Effectiveness series we broached the subject of gender in advertising using Ipsos Global Trends data to show how better portrayal of women is good for both society and business. In volume 2, we were inspired by another global trend: the search for simplicity and meaning.

  13.12.23
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  Climate change Publication

  Think global, act local – as COP28 progresses, preparations are underway for the next assessment of UK climate risks

  COP28 is in full swing and even before the discussions and negotiations began, Ipsos polling data revealed that only 1% of the British public think that the global symposium will result in positive action.

  07.12.23
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  Financial Services Publication

  Decoding the European Mobile Wallet Evolution

  The prevalence of Mobile Wallets has risen exponentially over the last two years, stemming from the rapid growth of smart-phones, technological advancements in payment acceptance, government initiatives to support a more cashless society and consumer desire for convenience and speed.

  05.12.23