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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Behavioural Science Publication

    Behavioural Science at Ipsos

    Ipsos' approach to behavioural science is based on leading academic research combined with an evidence base of delivering sustainable change
  • Metaverse Publication

    Gen Z and the Metaverse

    Ipsos partnered with Nokia to reach out to Gen Z in the UK, US, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. We discovered that engagement is high, social experience is critical and virtual identity has a key part to play.
  • Queen Elizabeth II 1926-2022

    A big change since The Queen came to the throne is that there are now regular objective measurements of the popularity of the Monarch and the Monarchy, writes Dr. Roger Mortimore.
  • Climate change Publication

    Sustainability and Advertising: Friends or foes?

    How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
  • Society Publication

    Ipsos Update - September 2022

    Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
    We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.
  • Ipsos Update Publication

    Ipsos Update - October 2022

    Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.