Insights Hub

All content

• Consumers Publication

  IPA Effectiveness Awards 2014

  This year's IPA Effectiveness Grand Prix award went to Adam&Eve/DDB for their `Good Call' campaign for Fosters. In this paper from Ipsos ASI discover the secrets to their success and how you can apply the learnings to your own brand.

  11.12.14
• Consumers Publication

  Insights Without Asking

  In our latest thought piece, Ipsos MediaCT looks at how Passive Measurement tools, such as automatic tracking devices on smartphones, can benefit market researchers and their clients.

  10.12.14
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  Almanac Publication

  The Ipsos Almanac 2014

  The Ipsos Almanac is our review of life, society and business in Britain in 2014.

  10.12.14
• Politics Survey

  What do the World Cup and Scottish Referendum have in common?

  Oliver Sweet, head of Ethnography, watched behavioural economics intervention in action during two of the major events of 2014.

  10.12.14
• Politics Survey

  2014 on course to have lowest ever combined voting shares for Conservative and Labour

  New polling and analysis from Ipsos shows that after 11 months of the year, 2014 is on course to have the lowest combined voting share for the Conservative and Labour parties since we started regular polling in 1978.

  09.12.14

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Reputation Publication

  Reputation Council - November 2014

  Our ninth sitting of the Ipsos Reputation Council has brought together over 140 senior communicators based in 22 different countries, with industry experts from Africa and the Middle East taking part for the first time.

  08.12.14
• Public opinion Publication

  Understanding Society December 2014 - Bursting the Bubble

  Welcome to the December 2014 edition of the Ipsos Social Research Institute's Understanding Society newsletter: Bursting the Bubble

  08.12.14
• Public opinion Publication

  Cognitive testing of integrated care questions

  Ipsos was commissioned by the Health and Social Care Information Centre (HSCIC) and the Department of Health to test new questions on integrated care.

  05.12.14
• Social Media Survey

  What can Twitter's reaction to the UK autumn statement tell us?

  Steve Ginnis of Ipsos and Carl Miller of Demos write in the Guardian on our analysis of tweets during Chancellor George Osborne's autumn statement.

  05.12.14
• Politics Survey

  Europeans remain financially insecure as Britons hold steady

  Ipsos' latest Financial Security Monitor, a monthly survey carried out across 24 countries around individuals' financial security, shows European countries continuing to feel relatively financially insecure - six out of the eight bottom countries in our FS Monitor are EU member states.

  04.12.14
• Advertising Survey

  Sainsbury's Christmas ad 'not offensive' says facial coding study

  Despite complaints to ASA, facial coding data from Ipsos ASI shows no sign that the Sainsbury's ad is provoking high levels of ‘disgust’.

  03.12.14