Insights Hub

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

Show more
Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

Show more
Be Distinctive Britain

Be Distinctive Britain

Show more

All content

  • Public Health Survey

    Healthy Eating Information For Parents

    A recent Ipsos omnibus survey, published by Kingsmill, has found that almost half of parents in Britain would welcome more information about healthy eating for children 'a great deal' (45%). Moreover, more than four in five parents would welcome this 'at least a little'.
  • Environment Survey

    Western Isles Residents Views On Windfarms

    Ipsos was commissioned by the Western Isles Development Trust (WIDT) to conduct a survey of residents views on renewable energy.
  • Employment Survey

    Specialist Employment Adviser (SEA) Evaluation

    The SEA role was piloted within Job Centre Plus (JCP) over two years in seven areas where ethnic minority unemployment is significantly higher than the national average. The initiative was intended to increase ethnic minority employment through the building of strategic and innovative relationships between local employers and the JCP.
  • Science Survey

    Mobile Operators 'Improve Consultation'

    New research shows that local authority planners are increasingly satisfied with the consultation carried out by mobile network operators, for base station sites to support mobile phone use. Ipsos research carried out over the past six years shows positive improvement in all areas of consultation and information year on year. The main findings of the research were:
  • Politics Survey

    Ipsos Political Survey August

    Two thirds of the British public (64%) believe that it is fair to say that Tony Blair is "all spin, but no substance" according to Ipsos's latest political poll exclusively for The Sunday Times. Just 28% of the public say that this criticism is unfair, giving a "spin over substance" index of +36. The public is divided about whether this accusation can be applied to Gordon Brown: 41% say it can and 45% say it cannot (an index of -4). A large proportion of the public have yet to decide about David Cameron, but where people do give an opinion they are more likely to say he is all spin, but no substance. Cameron's spin index is +11 (with 42% saying he is all spin and 31% saying he is not). Opinion about the leader of the Liberal Democrats, Sir Menzies Campbell, divides three ways: 28 % agree he is all spin, but no substance; 36 % say he is not; and 36% say they don't know. This gives Campbell an index score of -8.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

    Subscribe
Quick access by topics
  • Politics Survey

    Volatility And Public Opinion

    Some commentators have noted in recent months that Ipsos's voting intention figures are "more volatile" than those of the other companies, which in one sense is true; but they have also assumed that this implies they are less accurate, which is not necessarily the case, and some of them have clearly not understood why our figures sometimes move more dramatically than those in other polls.
  • Public Health Survey

    Public And Patient Experiences Of The NHS

    The Department of Health has released the latest Ipsos research looking at the overall state of the NHS in the eyes of patients and the public, including Ipsos's regular tracking of public views of the NHS and a recent wave of the in-depth Plain English workshops. These workshops help improve the way communicators in the NHS get across key health messages to the public by understanding how NHS communications are received and identify practical "jargon-busting" tips for local NHS communications teams.
  • Politics Survey

    Illicit Drugs And Driving

    The prevalence of driving under the influence of drugs is causing increasing concern among those involved in the promotion of road safety.
  • Sports Survey

    The Views Of Professional Rugby Players In England

    In recent years there has been an increasing level of debate within professional rugby union. The one group which has so far been largely absent from these discussions is the players. As a result the Professional Rugby Players Association (PRA) commissioned Ipsos to conduct the most comprehensive survey of professional rugby players ever undertaken.
  • Education Survey

    Support For Teaching First Aid In Schools

    Findings from an Ipsos survey on behalf the British Red Cross show that the vast majority of the British public support the teaching of first aid in schools to children aged 11 and over (93%).
  • Survey

    Attitudes To Lesbians And Gay Men In NI

    A majority of people in Northern Ireland say they are tolerant of lesbian, gay and bisexual people (LGB) in society — according to a new survey from Ipsos Ireland. The survey, commissioned by Lesbian Advocacy Services Initiative (LASI), shows a majority of people (88%) are supportive of the principle that LGB people should not be discriminated against.