Insights Hub

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• Market Research Publication

  Ipsos Marketing - Global Consumer Views

  Ipsos Marketing study: At least 80% of global consumers indicated that store brands are the same as or better than national brands on many dimensions.

  28.05.10
• Politics Survey

  Voting by Newspaper Readership 1992-2010

  Voting by regular readers of each title at recent general elections

  24.05.10
• Politics Survey

  Kashmir: Paths to Peace

  Saif al islam Qadhafi commissioned Kings College London and Ipsos, in conjunction with FACTS Worldwide India and Aftab Associates in Pakistan, to conduct the first ever opinion poll across all of Kashmir, the purpose of which was to establish current attitudes to the ongoing dispute over Kashmir and its possible solution.

  24.05.10
• Survey

  Smoking in Films Omnibus Research

  This research, conducted on behalf of Weber Shandwick for Nicorette, was a survey into people's smoking habits and the impact on these habits when they see film stars and celebrities smoking.

  24.05.10
• Politics Survey

  How Britain Voted in 2010

  Profile of voting behaviour at the 2010 general election broken down by age, gender, social class and housing tenure

  21.05.10

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  Voting By Tenure, 1983-2010

  Source: MORI election aggregates

  21.05.10
• Politics Survey

  May 2010 Issues Index

  Ipsos's May Issues Index shows that the highest level of concern about the economy that we have ever recorded

  18.05.10
• Environment Survey

  Sycamore stumps adults in UK Biodiversity Census

  Less than 1 in 4 British adults are able to correctly identify the Sycamore when shown a photographic image of the tree found commonly throughout the UK according to the results of a joint survey by the Natural History Museum, London and Ipsos.

  18.05.10
• Politics Survey

  When Did You Decide How To Vote?

  Q When did you decide which party to vote for? Was it before the campaign began, in the first week of the campaign, around the middle, within the last week, or within the last 24 hours?

  16.05.10
• Politics Survey

  Interest in Election News 1992 - 2010

  Q How interested would you say you are in the following? News about the election
  Q Thinking back to the campaign, how interested would you say you were in news about the General Election?

  16.05.10
• Investors Survey

  General Election 2010 - An Overview

  Now that the dust has finally settled on the 2010 election Ipsos has developed an overview of the polls, the results and the big issues that affected the outcome.

  14.05.10