Insights Hub

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• Investors Survey

  The Leaders' Debates: The Final Verdict

  Throughout the Leaders' Debates the Ipsos Worm has given a unique insight into how the public responded to what was said. Our final analysis examines what lessons can be learned for the future.

  01.05.10
• Investors Survey

  The Ipsos Worm Explained

  For all three debates, Ipsos has measured the reaction of undecided voters to what each leader says. The Today Programme has now used this data to create the best and worst possible political speeches.

  29.04.10
• Investors Survey

  Reuters Marginals Constituency poll - Wave 4

  The fourth of our polls in key marginal constituencies shows that with a week to go before polling day, almost half of voters say they may still change their mind.

  29.04.10
• Economy Survey

  General public attitudes towards a Financial Transactions Tax

  This survey explored attitudes towards a Financial Transactions Tax amongst the general public of Great Britain.

  29.04.10
• Politics Survey

  Reuters Marginal Constituencies poll - Wave 4

  The fourth of our polls in key marginal constituencies, Ipsos's new poll for Reuters points towards a hung parliament; but a week before polling day, almost half of voters say they may still change their mind. Interviews were conducted on 23rd- 26th April 2010.

  29.04.10

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Survey

  Fuel Duty and the Election Survey

  An Ipsos survey for the RAC Foundation, undertaken 16-22 April 2010, highlights the importance the public attach to fuel duty on petrol and diesel as an election issue despite the considerable attention given to National Insurance in the first week of the campaign.

  29.04.10
• Investors Survey

  Ipsos on... the NHS

  The NHS is always a key battleground for the major political parties come election time, with most of the public believing it to be a great British institution that should be protected and maintained at almost any cost.

  26.04.10
• Consumers Publication

  Reaching the Business Elite

  It is vital for marketers and media planners to understand how the Business Elite can be effectively reached. The BE surveys exist to help them do that.

  26.04.10
• Economy Survey

  SME attitudes towards a Financial Transactions Tax

  This survey explored attitudes towards a Financial Transactions Tax amongst directors of Small and Medium Enterprises (SMEs).

  26.04.10
• Politics Survey

  Additional questions from the April Political Monitor

  Brown is now seen as the most statesmanlike leader, and Clegg is most trusted, while Cameron's ratings have declined since last year

  26.04.10
• Politics Survey

  News of the World: Election Poll

  Voting intention in this poll is Con 36, Lab 30, Lib Dem 23: a slightly lower Lib Dem share that we have seen recently. But, almost half say they may change their mind before May 6th.

  25.04.10