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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Consumers Publication

    The Future of Radio

    In June 2009, the UK Government published its Digital Britain Report, which
    lays out the requirements for a country living and working in the digital age.
    Specifically for radio, this means the migration from analogue to digital
    broadcasting. In this context, Ipsos MediaCT looked at the implications of
    the Government's forecasts and the barriers to be overcome to ensure
    success.
  • Politics Survey

    Ipsos February 2010 Issues Index

    Ipsos's February Issues Index shows that the economy remains the most important issue facing the country today, as has been the case since September 2008.
  • Politics Survey

    Analysis: Population change, turnout & the election

    Dr Roger Mortimore explores how an older, more middle class Britain is giving David Cameron a chance to reach Downing Street
  • Politics Survey

    The challenge of our young people

    Whoever wins the election, and whatever the next regime has in store for public services, one key issue will remain our young people, says Ben Page, Chief Executive, Ipsos.
  • Investors Survey

    Jobs outlook worse this quarter as pain spreads to public sector quicker than private sector recovery

    More redundancies and a drop in employment is expected in the public sector according to the latest Labour Market Outlook survey
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Investors Survey

    It's the economy stupid... but not at the cost of trust

    Ipsos's Reputation Council members are most concerned about the economy and trust in 2010.
  • Public opinion Publication

    Mind the Gap: Frontiers of Performance in Local Government V

    This report considers local circumstances when calculating performance on perceptions-based indicators, value-for-money and satisfaction with the council. It also includes an updated version of our Area Challenge Index.
  • Environment Survey

    Home Energy Omnibus Research

    Nearly half of people (48%) would be more likely to install energy saving devices in their homes if they were offered some help, an Ipsos survey commissioned by environmental charity Groundwork has found.
  • Politics Survey

    Evaluation of Smokeline

    Ipsos Scotland conducted an evaluation of user experiences and perceptions of the `Smokeline' stop-smoking telephone advice service, to help inform the future development of the service. Commissioned by NHS Health Scotland, the evaluation comprised a quantitative Interactive Voice Recognition (IVR) survey of `Smokeline' callers, a series of follow-up qualitative telephone interviews with IVR respondents, and a mystery shopping exercise.
  • Investors Survey

    Ipsos January Political Monitor

    Economic optimism returns as Labour narrow the Conservative lead, though there is little belief that the recession is over.
  • Politics Survey

    Ipsos January 2010 Political Monitor

    Ipsos's January Political Monitor (carried out by telephone between 26-28 January among 1,001 British adults aged 18 and over) shows, across those certain to vote, a sharp swing back to Labour.