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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

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Be Distinctive Britain

Be Distinctive Britain

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  • Consumers Publication

    Social Grade

    There are several demographic classification systems used in market research. A well established system, as well as the most widely known and used, is that of social grading, derived from the British National Readership Survey (NRS).
  • Public opinion Publication

    The Congestion Challenge

    The Congestion Challenge: A new Ipsos report for the RAC Foundation, provides findings from a survey of public attitudes towards car use and congestion. The report highlights the current and future challenges faced by policy makers and politicians in tackling congestion.
  • Investors Survey

    Public concern about unemployment increases with the rate of joblessness

    Ipsos's monthly Issues Index shows that three in ten respondents (30%) are concerned about unemployment, a five point increase on last month and the highest level of concern measured since December 1998.
  • Politics Survey

    August 2009 Issues Index

    Ipsos's monthly Issues Index shows that three in ten respondents (30%) are concerned about Unemployment, a five point increase on last month and the highest level of concern measured since December 1998. This comes after the release of ONS figures showing the number of unemployed at 2.435 million - the highest figure since 1995.
  • Reputation Publication

    core Summer 09 - Reputation Centre News Round-up

    It has been a busy few months in the Reputation Centre.
  • Consumers Publication

    The Pocket Knife Effect

    A little over a year ago a curious phenomenon took place in newsagents and corner shops across the UK. After an absence of four years Cadbury's Wispa bars, withdrawn because of poor sales and production problems, suddenly re-appeared on the shelves and instantly became the most successful chocolate bar product `launch' in decades.