Insights Hub

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

Show more
Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

Show more
Be Distinctive Britain

Be Distinctive Britain

Show more

All content

  • Politics Survey

    General Election 2001 - Election Digest

    Election Digest
  • Politics Survey

    Times 2001 Campaign Polls Wave 1

    MORI's first weekly poll for The Times of the 2001 election campaign
  • Politics Survey

    Tony's Army

    Four years ago some four million people, one elector in ten, enlisted in Tony's Army, saying that they supported the Labour Party and that they encouraged others to vote Labour without being asked. Only a quarter as many were canvassing others on behalf of John Major's Conservative Party.
  • Politics Survey

    General Election 2001

    What will be the main issues of the election of 2001?
  • Politics Survey

    General Election 2001 - Election Digest

    Election Commentary - Votes and Seats
    First campaign poll finds widening gap
    Key public services deemed worse than in 1997
    NOP/Daily Express election survey
    Capital's business executives rate PM and Chancellor above Shadow counterparts
    Pundits predict 143-seat majority
    Voting Intentions in Scotland
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

    Subscribe
Quick access by topics
  • Economy Survey

    South East Top For Internet And Phone Banking

    But only minority happy to give up visiting their local branch
  • Politics Survey

    Read The Shares, Not The Gap

    Two polls, both by NOP, are the first out of the gate in the general election. We can draw some lessons from how they are reported.
  • Politics Survey

    General Election 2001

    Opinion polls measure the electorate's intentions in votes, not in seats. We can — if nothing goes wrong — measure voting intention percentages directly, and would hope to be accurate within our margins of error. But projecting the number of seats that a given share of the votes would give, although it produces a better headline, involves much greater uncertainties, and we rarely have the information we need to produce such figures with anything approaching precision.
  • Politics Survey

    General Election 2001 - Election Digest

    Election Commentary - And They're Off...
    Canvass Leaks Suggests Election Downturn for Tories
    Two Negatives, but still positive for Labour
    NOP/Powerhouse Poll: Tories Up
  • Politics Survey

    General Election 2001

    The election begins with the most recently published polls* by all the companies showing Labour's lead over the Tories slightly lower than was the case before the election was called in 1997:
  • Politics Survey

    Low Turnout: Who Loses?

    In last week's column I set out some of the evidence that suggests that the turnout in the forthcoming election may be even lower than in 1997. However, one aspect that I didn't address was the political impact of a low turnout.