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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

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Be Distinctive Britain

Be Distinctive Britain

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  • Politics Survey

    General Election 2001 - Election Digest

    Election Digest
  • Employment Survey

    Research Shows That Small Companies Need To Invest More In Their People

    Small and medium sized enterprises (SMEs) claim that staff are their most important asset but this is not reflected in their actions, according to a new research report to be launched on May 16, 2001 by businesshr, a specialist human resources advisory service for SMEs.
  • Politics Survey

    Issues Don't Count (As Much As They Should)

    Politicians and pundits alike decry that 'this election should be about the issues'. Yet personalities intrude. In the four-sided tetrahedron that drives my model of voting behaviour, 'values' count for most, as roughly 80% of the public have their mind made up before any election is called, and most of them don't change the habits of a lifetime, in the aggregate.
  • Politics Survey

    General Election 2001 : Comparing The Parties

    The answers to three questions included on the MORI survey being published in The Times tomorrow reveal a good deal about the public attitudes to the state of the parties, and go some way to explaining the cavernous gap that still exists between the parties (and which, indeed, may even have widened slightly in the last week).
  • Politics Survey

    General Election 2001 - Election Digest

    Election Digest
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Politics Survey

    General Election 2001 : North Of The Border

    With three polls now in from Scotland, we can take a brief look at the electoral scene north of the border. (Not that you would know there have been any polls in Scotland from reading the London-based newspapers.) As the first post-devolution election, it will be fascinating to see how, if at all, the existence of the Scottish Parliament affects voting patterns, turnout, and the concerns which Scottish voters raise with their candidates.
  • Politics Survey

    Voodoo Polls

    Daily it seems we are confronted, confounded and sometimes infuriated by these phone(y) polls, fax polls, phooey polls and my collective name for them, 'Voodoo Polls'.
  • Politics Survey

    General Election 2001 - Election Digest

    Election Digest
  • Politics Survey

    Stirring Up Apathy

    This is the most boring election in this century/decade/since the war/lately/whatever. How many elections is it that I've been hearing that? Nine is it? Every election news editors send some tyro journo out to stir up apathy, and prove once again that this is the most boring election since the year dot.
  • Politics Survey

    General Election 2001 : The Gender Gap

    In Saturday's Guardian Yvonne Roberts report discussed the "gender gap" in voting, arguing that women are not served well by the political system, and quoting research by Harriet Harman and Deborah Mattinson.
  • Politics Survey

    Level Pegging

    The Sunday polls sweepstakes have the three horses at the starting gate, and ... off they go. At the first furlong they are neck and neck, with NOP running on the pages of the Sunday Times at 49% for the favourites, Labour, 32% for the also rans, the Tory Party; ICM in The Observer (handicapped) is nearly level, with 48% for Labour, 32 (again) for the Tories, while MORI is running somewhat stronger for Labour at 51%, with the Tories at 31%. NOP and MORI show the Liberal Democrats lagging at 13% while ICM, as usual, has them up two, at 15%. They were also at 13% in the starting race last week in the first and before this morning only measure of form, MORI in the Times on Wednesday, with fieldwork entirely taken after the Prime Minister fired the starting gun last week.