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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Public Health Publication

    2019 Young People & Gambling Survey

    The Gambling Commission’s annual study, produced by Ipsos, examining trends in gambling participation among young people in Great Britain is published today.
  • Taxes Publication

    The State of the State in 2019

    Deloitte commissioned Ipsos to survey UK adults on their attitudes to some of the key challenges facing the public sector: tax and spending, public services, social mobility, devolution, and the environment
  • Market Research Publication

    Ipsos Research Highlights - October 2019

    This month's Ipsos research highlights include net satisfaction with how the government is running the country now stands at minus 67, the public are still divided on Brexit and we explore how British attitudes to moral and social issues have become significantly more liberal.
  • Package Testing Publication

    Packaging Perfection | Webinar

    Following our Packaging Perfection webinar you can now access the slides and recording of the presentation.
  • Brands Publication

    How To Fight Back: Nurture Your Brand's Mental Network

    Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Diversity Publication

    Building a Stronger Britain Together Progress Report 2019

    Building a Stronger Britain Together (BSBT) was launched by the Home Office in 2016 as the main work programme under the government’s 2015 Counter-Extremism Strategy.
  • Ipsos Update Publication

    Ipsos Update - October 2019

    This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
  • Pricing Publication

    Beyond Price Promotions

    In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
  • Customer Experience Publication

    Customer Experience and information – a terminal issue?

    Tim Voigtländer recounts his experience as a customer of a low-cost airline when something went wrong - what lessons can companies learn from his customer experience?
  • Market Research Publication

    Ipsos Research Highlights - September 2019

    This month's Ipsos research highlights include the lowest leadership ratings for any opposition leader since 1977 for Jeremy Corbyn, the Labour Party and Liberal Democrats running neck-and-neck in the latest voting intention figures and we release our new report 'Trust: the Truth' to explore whether trust is in terminal decline.
  • Trust Publication

    Ipsos Thinks - Trust: The Truth

    Is trust in crisis or is it just complicated? Our major new Ipsos Thinks report reveals the truth about trust.