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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

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Be Distinctive Britain

Be Distinctive Britain

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  • Survey

    British Asians 'Support Extremist Ban'

    The majority of British Asians disapprove of Tony Blair's actions in relation to Iraq, according to new research conducted by MORI. The survey, commissioned by the BBC Asian Network, was among a representative sample of Asians in Great Britain and shows six in 10 (61%) disapprove of how Tony Blair is handling the Iraq situation.
  • Politics Survey

    Consuming Passions

    For many years I've been an interested observer of people power. Who are the 'movers and shakers' of British Society? What is their profile, how do they influence others, and what do they read. My first exposition of this interest was in 1972, when the long lamented magazine New Society printed an early article of mine, "The Hidden Activist", which examined what I termed the socio-political activists (S-PAs) in Britain who I defined as that c. 10% of the public who tended by their actions to stand out from the crowd, to be elected officers of clubs or groups, make speeches and write letters to editors, stand for public office and otherwise take part in an active way in order to influence the course of British political events.
  • Politics Survey

    Who Still Has An Open Mind On The Euro?

    The Irish referendum vote ratifying the Nice treaty opens the way for enlargement of the EU to proceed, possibly leading to radical changes in its nature; yet, according to a Eurobarometer survey conducted in September and just released, half the British public have never even heard about EU enlargement.
  • Employment Survey

    Fire Strike: Public Opinion

    Two thirds (67%) of the general public believe nurses deserve a pay rise compared with half (51%) who think fire fighters are deserving, according to a survey by the MORI Social Research Institute.
  • Sports Survey

    The British Abroad — The Changing World And Its Impact On Britain And The Travel Industry

    Commissioned by ABTA (Association of British Travel Agents), MORI researched attitudes among British package holiday makers towards travel and holidays, favourite destinations and ways of finding out information and booking holidays and flights.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Survey

    Londoners: History And Regeneration

    Londoners believe historic buildings should be a key element to regenerating their local area, according to new research by MORI. For the project commissioned by English Heritage MORI surveyed 1,500 London residents on their views of both the capital, generally, and their own area.
  • Family Survey

    Dads Still See Breadwinner As Their Main Role In The Family

    A qualitative study by MORI Social Research Institute for the Equal Opportunities Commission shows that although dads play a range of roles in the family most still see themselves primarily as a breadwinner. Women's lower average pay is a key factor in maintaining traditional gender roles in many families. Other factors that affect dads' involvement in the family include a lack of confidence in their own caring skills and a working culture of long and inflexible hours.
  • Politics Survey

    We'll Support War In Iraq, If ...

    A MORI poll, conducted for ITV News on 24-25 September, found one of the most remarkable switches of public opinion that MORI has ever measured. When asked whether Britain should stand 'shoulder to shoulder' with America without UN sanctions, seven people in ten said 'no', but with UN behind the war in Iraq, seven in ten said 'yes', nearly a 50% 'swing' of the British adult population. (With that kind of swing, the Tories would have the biggest majority in the past century at the next election!) Even with the potential for 'many British casualties', a plurality of the British public support Britain joining any American-led military action against Iraq by a margin of 49% to 40%.
  • Public Health Survey

    Women See Family History Not Old Age As Greatest Breast Cancer Risk

    Over three-quarters (77%) of British women recognise family history of breast cancer as a major determining factor for developing Breast Cancer, but worryingly, only thirteen per cent correctly identify old age as something that puts women at most risk.
  • Family Survey

    UK Attitudes To Adoption

    More Support Than Oppose Gay Adoption
  • British Back Protection For Elephants

    MORE than nine in 10 people in the UK (93%) believe the British Government should support a policy of protection for elephants from poaching in Africa, according to new research by the MORI Social Research Institute.