Insights Hub

All content

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  Captains of Industry Publication

  What do British business leaders really think of Brexit?

  The Captains of Industry study has run for 38 consecutive years, yet there has rarely been an issue as thorny as Brexit going on in the background. So, what do the most successful business leaders in the country really think is going to happen?

  07.03.19
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  Healthcare Publication

  GP Patient Survey: Experiences of young patients (aged 16 – 24 years old)

  Heather Ashford looks at data from the 2018 GP Patient Survey (GPPS) and what the survey tells us about the experiences of young patients aged 16 – 24 years old.

  04.03.19
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  Ipsos Update Publication

  Ipsos Update – March 2019

  March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.

  01.03.19
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  Media Publication

  Finding Your Voice

  Voice technology is increasingly popular, but do brands know what consumers want from voice? We partnered with the IAB UK to decode the technology and help brands make the most of voice opportunities.

  19.02.19
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  Market Research Publication

  Ipsos Research Highlights - February 2019

  Welcome to our review of 2019 so far. It's been a tough start for Theresa May as confidence to get a good Brexit deal continues to fall. Meanwhile as Labour rebels leave the party, we have record levels of public dissatisfaction with Jeremy Corbyn.

  18.02.19

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Methodology Publication

  Research futures: Drivers and scenarios for the next decade

  In ten years’ time, the research ecosystem will look very different. New scenarios on the future of research from Elsevier and Ipsos uncover the biggest drivers of change shaping how knowledge will be produced and shared in the future.

  14.02.19
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  Ipsos Thinks Publication

  The Perennials: the future of ageing

  We turn our attention to understanding what it means to be old today, exploring our ageing societies and their challenges and opportunities.

  13.02.19
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  Advertising Publication

  Be bold, be creative, do research!

  How early communication research enables marketers to make more creative, bolder advertising … faster.
  
  

  12.02.19
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  Transport Publication

  We need to talk about infrastructure (but how?)

  A guide for infrastructure leaders, strategists and communications professionals from the Ipsos Infrastructure Team.

  12.02.19
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  Audience Measurement Publication

  Mixed Mode Surveys: Enhancing quality using online and face-to-face

  This paper explores a variety of approaches where offline and online interviewing can work together to maximise response and minimise survey error.

  04.02.19
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  Food & Diet Publication

  Keeping it fresh: being on trend in food and drink

  This paper will look at how five macro trends – which are shaped by consumers’ views on life and perceptions of the world that surrounds them – can provide inspiration for innovation.

  01.02.19