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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

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Be Distinctive Britain

Be Distinctive Britain

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  • Public opinion Publication

    Preparing for later life; working longer and saving more

    This research by Ipsos in partnership with the Social Market Foundation for the Joseph Rowntree Foundation explores people's attitudes and expectations about working longer and saving more for retirement and the barriers that prevent them from doing this.
  • Public opinion Publication

    Explaining Cameron's Comeback

    David Cameron's victory in the 2015 election was the most unexpected in a generation. The authors Sir Robert Worcester, Dr. Roger Mortimore, Paul Baines and Mark Gill, explain how it happened in their new book to be published on the 5 January 2016.
  • Market Research Publication

    Ipsos Research Highlights - December 2015

    In the December 2015 issue of Ipsos Research Highlights, we reveal the public's views of air strikes in Syria, our latest Perils of Perception study, and how social connections matter more as we age.
  • Public opinion Publication

    National Citizen Service 2014 Evaluation

    Ipsos was commissioned by the Cabinet Office to evaluate the spring, summer and autumn programmes of National Citizen Service (NCS) 2014.
  • Public opinion Publication

    National Citizen Service 2013 Evaluation - One Year On

    Ipsos was commissioned by the Cabinet Office to evaluate the summer and autumn programmes of National Citizen Service (NCS) 2013.
  • Consumers Publication

    Who's Killing Creativity Now?

    In the current media, brand and communications landscape, market research has long been accused of killing creativity. In this thought piece Ipsos Connect's Tara Beard-Knowland looks at the increasing tension between the need for personalisation versus data science.